The Kerry Group VR Experience – My Taste Journey was developed as an interactive virtual reality installation presented at a trade fair in Dubai. Designed to immerse visitors in a multi-sensory narrative, the project introduced four unique product experiences: White Chocolate Rose Biscuit (Bakery), K-Pop Corn Chicken (Meat), Strawberry Matcha Latte (Beverage), and Mango & Chilli Chips (Snack).

By teleporting between virtual environments, participants engaged with each flavor concept through a dynamic and playful VR journey. The project showcased Kerry Group’s innovative approach to food development while demonstrating how immersive technologies can transform product storytelling and customer engagement in an exhibition setting.